How we find your pet — step by step.
Plain language. No jargon. Here's exactly what happens from the moment a report is filed.
We start with the photo
The AI creates a unique "visual fingerprint" from your photo — capturing coat pattern, markings and face shape. It stays consistent even if the next photo is taken at a different angle, in different light, or by a stranger.
Then we cross-check the details
Breed, colour, size and gender are all weighed in — flexibly. "Lab" and "Labrador Retriever" count the same. Missing details are never penalised. More information helps, but a gap never rules a pet out.
Distance matters — but pets travel
Sightings near where your pet went missing rank higher. Further ones get less weight — but are never ignored. A strong photo match a few towns over still appears in your results.
Freshness matters too
A report from yesterday carries more weight than one from weeks ago. Older sightings stay visible — but recent ones rise to the top, because the sooner a match is acted on, the better the chances.
You always make the final call
The AI never confirms or closes a case. It surfaces candidates — Strong, Possible, or Low. Think of it as a tireless assistant scanning every report so you don't have to.
Result confidence labels
Photo, details and location all align. Contact the finder right away.
Promising visual match but not everything aligns. Review the photo — your eyes beat the AI for your own pet.
Lower score, still surfaced. Rarely a match — but occasionally the one that matters most.